ADM NEWS | The Al Aamerah activation features two dedicated platforms designed to nurture creativity and entrepreneurship across different age groups, while encouraging families to play an active role. The first platform, From Our Home, is designed for children aged three to eight years old.
It allows young participants to create, display, and sell their own handmade crafts and products. Activities extend to simple food projects like preparing baked goods and juices, as well as educational crafts that promote hands-on learning.
All activities are conducted under the supervision and with the support of families, turning the experience into a shared endeavour that strengthens family bonds and builds connections among neighbours. The second platform, The Pioneers, targets youth aged nine to 21 years old.
It enables young participants to manage their own market stalls, selling real products or offering skill-based services such as photography, design, and tutoring. It also provides a valuable opportunity for young entrepreneurs to showcase and sell items from their emerging brands.
Complementing the market experience are workshops on entrepreneurship, life skills, and innovation, helping youth develop practical abilities in a dynamic, interactive environment.
