Ma’an launches My Family Innovates programme to empower 150 families

As part of its alignment to the aspirations of the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its My Family Innovates programme to support productive families in developing their home-based businesses into more competitive, sustainable and market-ready businesses.

The My Family Innovates programme will equip families with practical skills including entrepreneurship, business management, branding and digital marketing, artificial intelligence (AI) tools and market readiness. The initiative aims to empower 150 individuals across Abu Dhabi by creating opportunities to build capabilities, strengthening confidence and fostering greater economic and social participation, with benefits extending to their families. It supports productive families and members of the wider community at different stages of their business journey, including low-income families and People of Determination.

The programme is being delivered in partnership with stakeholders from across different sectors.

The programme brings these learning opportunities to life through volunteers, who provide hands-on experiences that encourage innovation, creativity and community engagement, while strengthening a culture of volunteering and active participation across the community.

By bringing together learning, mentorship and community involvement, the programme helps strengthen families’ independence and enables them to contribute more actively to the social and economic development of Abu Dhabi. This collaborative approach helps families adapt to emerging opportunities, build stronger and more sustainable businesses, and contribute meaningfully towards the development of their communities.

The initiative forms part of the authority’s broader portfolio of family-focused programmes, and underscores its efforts to invest in the foundations of strong and resilient families by creating opportunities that enhance quality of life, strengthen self-reliance and contribute to the UAE’s wider social development priorities.

His Excellency Abdullah Al Ameri, Director General of the Authority of Social Contribution – Ma’an, said: “Strong families are at the heart of thriving communities, and empowering families with the skills and opportunities to adapt, innovate and contribute is an important part of building a resilient society. Through My Family Innovates, we are creating an environment where families can learn from one another, develop practical capabilities and turn their potential into tangible, positive action. The programme also reflects the spirit of the UAE Year of Family by bringing communities together around shared opportunities for growth, learning and contribution.”

With its focus on practical skills, volunteerism and community participation, My Family Innovates represents the Authority of Social Contribution – Ma’an’s continued efforts to foster an active culture of social contribution, while creating opportunities for families to play a greater role in shaping positive outcomes within their communities.