ADM NEWS | Abu Dhabi Department of Economic Development (ADDED) signs agreement with on-demand food delivery platform Keeta
The Abu Dhabi Department of Economic Development (ADDED) has signed a Memorandum of Understanding (MoU) with Keeta, the international on-demand food delivery platform backed by global technology leader Meituan, to facilitate data sharing, knowledge exchange, and technical cooperation to enhance the food delivery, transportation and logistics sectors in the emirate.
His Excellency Hamad Sayah Al Mazrouei, the Undersecretary of ADDED, witnessed the signing of the MoU which underscores ADDED’s commitment to evidence-based policymaking, attracting investments, supporting SMEs, advancing economic growth and diversification, and enhancing a resilient and thriving business ecosystem. It is part of ADDED’s ongoing initiatives to strengthen the role of private sector and SMEs in economic development.
Under the MoU, ADDED and Keeta will facilitate sharing of data and insights that support informed analysis and decision-making. This includes the exchange of quantitative and qualitative data related to business operations, transportation and logistics activities, market performance, and sector-specific trends.
This is in line with ADDED’s efforts to closely monitor market challenges, trends, operational dynamics across different sectors, consumer behaviour, and other factors affecting business activity, to enable a more comprehensive assessment and support policymaking.
The MoU places a strong emphasis on knowledge exchange and capacity building. As part of this collaboration, ADDED and Keeta will organise workshops, seminars, and training sessions for their teams to strengthen analytical capabilities.
Lucas Xie, General Manager, Keeta UAE, said: “This MoU reflects a shared commitment to building a more informed, resilient, and future-ready economic ecosystem in Abu Dhabi. At Keeta, we see data as a practical way to connect real operational realities with better decision-making across the food delivery, transportation, and logistics sectors.
Through our collaboration with the Abu Dhabi Department of Economic Development, we aim to support evidence-based policymaking by sharing relevant operational insights and sector learnings, in line with regulatory frameworks and governance priorities. The focus on knowledge exchange and capacity building is especially valuable, as it helps connect teams, perspectives, and expertise on both sides, and contributes to a more efficient and sustainable business environment in the emirate.
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