Dolce&Gabbana x ADMAF Design Award 2023 Announced flourished in the realm of specialized vehicle modification, embracing defense vehicles, commercial and multi-utility vehicles, armor solutions, police vehicles, VIP conversions, ambulances, mobile workshops, and mining vehicles. Services tailored to unique requisites promised longevity and distinction.
  • Trailblazing the Off-Road Market: The4x4.Com Redefined Industry Norms Amidst Soaring Projections
  • Launching the first-ever off-roading marketplace in the UAE & GCC
  • Off-Road Industry Surge from $12.4B in 2020 to a Projected $22.6B by 2030 at a 7.3% CAGR, with in the Lead

The global off-road vehicle market underwent a profound transformation, and at the forefront of that evolution stood THE4X4.COM. The groundbreaking platform was unveiled at the Abu Dhabi Hunting and Equestrian Exhibition, taking place from September 2nd to 8th, 2023 at Abu Dhabi National Exhibition Center (ADNEC).

Recognized for its commitment to reshaping the car modification landscape, introduced its revolutionary approach to personalized vehicle customization at Booth 3 C05 in Hall 3 at ADNEC.

The event showcased three meticulously modified cars, underlining’s unrivaled innovation and vehicle transformation capabilities. The launch event took place on September 2nd, marking the announcement of the first-ever off-roading marketplace in the UAE & GCC.

In a world where the off-road vehicle market burgeoned from a valuation of $12,365.18 million in 2020 to a projected pinnacle of $22,618.45 million by 2030, with an impressive CAGR of 7.3%, emerged as an influential pioneer. Against the backdrop of this burgeoning industry growth, 4×4’s emergence signified not only a response to market trends but a visionary drive to redefine them. Beyond being just a platform, 4×4 embodied a transformative movement that united advanced technology, boundless innovation, and fervent passion to redefine the art of off-road exploration.

Hamid Shah, CEO of, Chronicled the Journey: “Stay Adventurous. Stay Bold; Let’s Chase the Horizon Together! platform wasn’t solely about vehicle enhancements; it was about kindling aspirations, embracing innovation, and transcending limitations.”

Shah continued: ” wasn’t merely about reshaping metal; it was about molding dreams and aspirations. It represented the fusion of innovation and limitless potential in the realm of off-road customization. Our platform served as a portal not just for introductions but for embarking on a journey that explored the uncharted territories of vehicular metamorphosis. As we treaded the exhilarating expanse of the off-road vehicle market, we stood on the precipice of evolution, harnessing the momentum of market growth and aligning with the compass of consumer desires. was more than a label; it signified a movement that propelled exploration, urging us to embark on journeys that defied the ordinary. Together, we traversed uncharted terrains, pushed boundaries, and elevated the art of vehicle transformation, and our presence at ADIHEX came from our desire to meet.”

And when asked about the significance of the grand launch event and the decision to unveil at ADIHEX, he shared: “The ADIHEX platform held a distinct resonance within the world of adventure and exploration. It was an emblematic stage where enthusiasts, innovators, and trailblazers converged to celebrate the spirit of the outdoors. ADIHEX’s ethos aligned seamlessly with’s vision – to craft a narrative of limitless possibilities and redefine the dynamics of car modification. The decision to inaugurate at ADIHEX was driven by the desire to engage with a community that understood and shared our passion for pushing boundaries, transcending conventional norms, and embarking on journeys that redefined the essence of adventure.”

At Booth 3 C05 in Hall 3, attendees bore witness to the unveiling of three meticulously modified vehicles, each emblematic of the spirit of adventure and a testament to the zenith of automotive customization. The genesis of 4×4’s journey was marked by a vision to digitalize and revolutionize the car modification realm. In partnership with distinguished brands such as Fox, Ironman, Dobinsons, ARB, and AOR, 4×4 offered enthusiasts an unprecedented array of modification solutions, reflecting a commitment to redefining the boundaries of possibilities.

Vehicles, in the ethos of, transcended their mechanical essence; they metamorphosed into extensions of individual personalities and conduits for extraordinary experiences. The gamut of services, including enhanced suspensions, optimized performance, exterior and interior transformations, was calibrated to elevate mundane vehicles into remarkable companions for life’s escapades.

At the core of’s platform lay a technological foundation driven by AI-powered solutions that imbued the customization process with ease and intuition. Whether the goal was swift transformations through pre-designed packages or bespoke alterations, the AI-driven platform seamlessly transformed concepts into tangible realities. Beyond modification,’s repertoire encompassed protection solutions like bull bars, tow bars, and underbody safeguards. From awnings and roof tents to culinary equipment, the array catered to every facet of the adventurer’s spirit.

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