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Abu Dhabi Crown Prince Launches New Vision and Strategy for Media Network

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, has launched a new vision and strategy for Abu Dhabi Media Network. The launch ceremony was held at Abu Dhabi National Theatre.

New Strategy Focuses on Key Public Service Pillars

The new strategy focuses on key public service pillars aimed at elevating the public media landscape, developing engaging educational and informative content tailored to all segments of the community, and accelerating the growth of the knowledge economy across all broadcast, digital, and print media platforms. The new media network will operate on a set of strategic pillars, which will further enhance impactful media content that reflects the Emirati identity and highlights the country’s progress, achievements, and development across vital sectors.

Launch of Aletihad News Centre

The strategy involves the launch of Aletihad News Centre, which will operate as a unified media centre across the organisation’s various news platforms to provide professional and accurate coverage of local, regional, and global developments in different languages. It will also enable specialised round-the-clock news bulletins across finance, business, economic affairs, sports, and more, in line with best practices in media reporting.

Focus on Women and Children’s Content

The new strategy also focuses on themes related to women and families, through content for Zahrat Al Khaleej magazine in both Arabic and English, to highlight the journeys of successful women in the UAE and Arab world, as well as their personal, social, and national achievements. The strategy emphasises the importance of producing rich, diverse, and impactful children’s content, in both Arabic and English, for Majid magazine and Majid Kids TV.

Importance of Media Sector in Enhancing Community Awareness

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan affirmed the importance placed by UAE leadership on the media sector, underlining the active role it has played in supporting the country’s progress and prosperity over the last 50 years. His Highness highlighted the media sector’s vital role in enhancing community awareness, emphasising the importance of establishing a strong and creative foundation for the future while keeping pace with the latest technological advancements in the media sector.

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