Dolce&Gabbana x ADMAF Design Award 2023 Announced

New range of smart washing and drying machines feature improved energy efficiency, faster, cleaner performance, and a level of tech autonomy never seen.

Dubai, UAE, September 21, 2023: Leading home appliances manufacturer Hisense is taking the strain out of wash days across the Middle East and North Africa (MENA) with the launch of its premium smart 5S series laundry collection inculcating the smart living with smarter technologies in your laundry. 

The 5S laundry series is the pinnacle of Hisense’ laundry portfolio, packed with smart features including 19 present programs, making your laundry chores even easier. “Consumers today are technology driven. In order to cater to their demand of technology advanced appliances, it is the mission of Hisense to offer the consumers with products that will bring balance to their busy schedule. The new generation of Hisense 5S series will delight all enthusiasts who swear by innovation, perfect hygiene, and ease of living,” said Jason Ou, President Hisense Middle East & Africa. 

The Hisense 5S laundry series includes smart washing and drying machines and combined models for washing and drying, whose characteristic feature is connectivity. The range features Connect Life application, that allows the user to manage the process of washing and drying much more comfortably and economically. It also is supportive of latest technologies such as auto dosing and high-temperature steaming. 

The 5S Series Washer put a display of smart living, for instance, it automatically chooses the precise dosage of detergent and softener needed according to the weight of laundry in the drum, and its 1,000ml soapbox can hold up to 24 loads of detergent at a time. Also, the high-temperature steam released from the drum base to fully penetrate the clothes, which can eliminate 99.99 percent of Escherichia coli and staphylococcus aureus bacteria, the latter of which is the leading cause of skin and soft tissue infections. 

Ou further added: “Quite simply, the 5S Series enables smarter living. It takes the load off laundry days. It’s smart washing for smart living and is in line with our commitment to bring the very latest technology to the MENA region, which is increasingly embracing the Hisense reputation for quality-led products.”

The 5S Series Dryer has a high-pressure sensor that can constantly and accurately monitor temperature and residual water rate, ensuring a more efficient spin. The dryer comes with an all-new ‘dry in less than half the time’ programme, saving users both time and energy.  It can also detect laundry dryness. Providing the laundry is not taken out of the drum for 15 minutes, the drum stops heating and tumbling every five minutes to keep laundry moving which prevents wrinkling.  

In the smaller machines under the 5S Series, the Washer and Dryer delivers a 2-in-1 solution in half the space. It features multiple fast-washing programmes to remove bacteria through drum and soapbox clean, while its Pure Jet function can wash away door stains.

Thanks to constant improvements in energy efficiency, all the benefits of a modern washer & dryer will use significantly less energy in this model, meaning lower electricity bills and environmental sustainability. The Hisense 5S Laundry series will be seen in Q4 2023 in the MENA region, available at the major retail outlets as well as leading ecommerce stores.



Founded in 1969, Hisense is a multinational company headquartered in Qingdao, China covering business areas like multimedia, home appliances, IT intelligent information and modern service industries. 

The company owns three listed companies – Hisense Visual Technology, Hisense Home Appliances and SANDEN listed in Shanghai, Shenzhen, Hong Kong and Tokyo and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen and ASKO.

With the core values of ‘integrity, innovation, customer focus and sustainability and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services as well as the reassurance of its comprehensive warranties, for over 50 years.

Hisense is also the global leading brand in B2B industries including Intelligent Transportation, Intelligent Medical and Optical Modules. The company owns the world’s leading ULED Local Dimming backlight control technology and laser display technology while developing the chip technology and continues in developing 8K ultra-high-definition display image quality processing chips, TV SoC chips, and AI chips.

With products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup™, UEFA EURO 2020 and 2022 FIFA World Cup™, and becomes the global sponsor of Paris Saint-Germain football club. 

Hisense has 16 industrial parks located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico, etc. There are also 16 R&D centers located in Qingdao, Shenzhen, the USA, Germany, etc. working towards a wide range of highly competitive products.  

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