Etisalat, the UAE’s biggest telecoms operator, announced its rebranding as e& on Wednesday as it seeks to transform into a global technology investment conglomerate.

The rebrand was launched by Sheikh Mansour Bin Zayed, Deputy Prime Minister and Minister of Presidential Affairs, on Wednesday.

“The transformation of e& from a telecom company founded more than four decades ago in the UAE into a global influence in digitalisation highlights its role in upholding the UAE’s sustainable economic development and diversification plans,” Sheikh Mansour said.

“We commend e& for being the national champion that steers its global digitalisation leadership through pioneering advanced technologies, advancing ICT [information and communications technology] infrastructures and fuelling geographic expansions while unlocking value.”Based in Abu Dhabi, the operator was founded in 1976 and is the UAE’s oldest telecoms company. It has operations in countries across the Middle East, Asia and Africa, serving more than 156 million customers.

Last week, it reported a 3 per cent rise in 2021 net profit to Dh9.3 billion ($2.5bn). Revenue rose 3 per cent on the year to Dh53.3bn during the period.

The operator is also exploring the development of 6G, the next generation mobile network that will allow for much faster and more sophisticated technology use.

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