
Environment Agency – Abu Dhabi (EAD) and du, part of the Emirates Integrated Telecommunications Company (EITC), have launched the naha environmental engagement platform to promote sustainability and green practices in Abu Dhabi and beyond.
EAD and du collaborate to enhance sustainability initiatives
The naha platform centralizes EAD’s outreach initiatives, aiming to turn climate intentions into meaningful action in the UAE. It offers personalized tools and resources to empower individuals to adopt environmental lifestyle changes.

A range of environmental programs and initiatives
The e-platform includes more than 8 environmental programs, such as the Sustainable Schools Initiative (SSI) and “Sahim” Citizen Science Program. It targets youth, school students, and the community to address pressing environmental issues.
Naha platform supports UAE’s commitment to sustainability
The launch of the naha platform aligns with the UAE’s commitment to sustainability, as 2023 has been declared the ‘Year of Sustainability‘ by His Highness Sheikh Mohamed bin Zayed Al Nahyan. It exemplifies the continuous efforts to create awareness about the importance of sustainability.

EAD and du leverage technology for environmental awareness
The partnership between EAD and du magnifies their collective capabilities to leverage digital technologies for heightened environmental awareness. By using advanced technological capabilities and expertise in data management, they aim to convert climate intentions into actionable measures.
Naha platform heralds a new chapter in Abu Dhabi’s sustainability journey
The joint launch of naha by EAD and du marks a significant milestone in Abu Dhabi’s pursuit of sustainability. By actively involving all sectors of the community and harnessing the power of technology, their objective is to address environmental challenges and promote a sustainable future. organize your environmental lifestyle changes now. Sign up at naha.ae.