Total TV consumption across OSN’s linear channels has increased by 35% with news channels specifically seeing a 250% increase in view time, according to OSN.
OSN has released insights into customer viewing habits over the last six weeks according to which OSN Streaming service has reported a 900% rise in consumption of content since March 1.
While OSN Streaming has seen consumption rise significantly across all genres, family programming categories such as kids, animation and adventure have seen a 22 times increase in viewing. Much of this increase can be attributed to the addition of Disney+ Originals content earlier this month. Over 75% of the top family movies being watched are now Disney, the pay-TV network said.
Disney content makes up over 30% of the total content being viewed on the platform, owing to the exclusive launch of Disney’s original content such as The Mandalorian.
Commenting on the figures, Sonia Lekhal, Chief Marketing Officer for OSN, said: “We are thrilled that people are spending more time streaming our content. We have seen a 1700% increase in downloads of our mobile apps since the start of March with no signs of it slowing down. We have invested a great deal of time and effort into ensuring we provide the best programming to our customers and it very rewarding to see our Disney, Marvel and HBO content driving these new subscriptions.”
“While increases in prime time hours are there, we also are seeing some interesting new peaks emerging along with this increase in viewing time, for example in the last six weeks we have seen a 100% rise in viewing between the hours of 3 am-6 am,” Lekhal added.